With adverts, influencers and magazines singing the benefits of anti-wrinkle creams and tabloid horror stories warning us of the perils of ageing, it’s no wonder that many people hate the thought of getting older. Not only are we told to prevent wrinkles and fear grey hair, we’re also under immense pressure to achieve big milestones …

Whether you’re protecting yourself from a torrential downpour on your way to work or you’re about to embark on a rainy weekend in the Lake District, a raincoat has become a necessary staple of the British wardrobe. And yet, the trusty anorak has long had a reputation for being a little on the frumpy side. …

“None of your shower-proof nonsense” Emerald Street  Whether you are going up a mountain or doing the daily commute to work, we’ve put together a guide to understanding a jacket’s waterproof capabilities and what it can actually handle. From waterproof ratings to shower resistance, we’ve summarised what the numbers actually mean, how breathability comes into it, …

We recently commissioned Still Life & Conceptual Photographer Susan Castillo to produce one high impact image that captured both the technical performance and the minimalist aesthetics of our brand (our seriously beautiful theme). We met Susan through another brand whose photos we had been coveting – we loved her concepts and beautiful eye catching results. …

[vc_row][vc_column][vc_column_text]Written by Helen Wilson Beevers [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_gallery type=”image_grid” images=”11656,11657,11659,11660,11661,11662,11569,11329″][/vc_column][vc_column width=”2/3″][vc_column_text]Welcome to the new Protected Species blog, and a sneaky behind-the-scenes peek at our recent photoshoot of our seriously beautful raincoats. Taking place in Protected Species birthplace, Glasgow, we created an innovative photoshoot along with the creative force of I’ll be your mirror  – reflecting the brand’s …

Our resident blogger Helen Wilson Beevers on holidaying in the UK (and you always need a raincoat!) This summer my family and I are heading an hour north and having a Northumberland staycation. With our new puppy addition, we decided a UK break would be best and an excellent excuse to explore our home county. …

This article originally appeared in Standard Issue (the no bullshit magazine for women) and is the story behind how we founded our female-led stylish waterproof business Start up with a Purpose Sick of her choice being ‘get wet’ or ‘look rubbish’, Anne Muir took matters into her own hands and, along with Rebecca McElligott, some savings and a …

[vc_row][vc_column][vc_column_text]Yes we know it’s a little boring but we get asked this question A LOT so we’ve put together a short guide on how to look after your Protected Species (and any other) waterproofs. Washing waterproofs: Fully waterproof garments aren’t fast fashion – they take a long time to make (our lead times are about 5 …